Advanced Advertising Strategies
The Spring 2012 client was UMB bank, where we focused on their mobile banking services. Students researched mobile banking issues, bank advertising, potential targets and more, and then prepared two different ad campaign concepts.
The presentation was held at UMB's headquarters in downtown Kansas City, where a panel of UMB marketing executives critiqued the student's work. The lively panel of professionals really did a nice job providing both real, hard feedback and a very pleasant and fun environment. In fact, on the spot the bank agreed to use some of the ideas presented! To read more, click here.
The presentation was held at UMB's headquarters in downtown Kansas City, where a panel of UMB marketing executives critiqued the student's work. The lively panel of professionals really did a nice job providing both real, hard feedback and a very pleasant and fun environment. In fact, on the spot the bank agreed to use some of the ideas presented! To read more, click here.
foursqaure badges - Arrowhead Stadium
foursquare check-in stickers - Arrowhead Stadium
Etc. . .
Michael Duntz © 2013
